Quit for New Life

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Quit for new life

Client: NSW Health

We developed a training package and a complementary set of consumer resources aimed at reducing the prevalence of smoking among pregnant Aboriginal women in NSW. We worked closely with the Aboriginal Maternal Infant Health Service, Aboriginal health workers, midwives and child and family health workers, and commissioned artist Bronwyn Bancroft to do the beautiful artwork. And we conducted two phases of market research with consumers and health professionals, testing concepts and creative treatment.

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Mark Ragg
Location: Sydney, Gadigal land
Description: Write, edit, research | Yulang Indigenous Evaluation with @MegBastard | Adjunct Fellow Indigenous health @UTS | Ragg & Co | Equity, justice
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